Who we are
The world of luxury is not just exclusive, it is highly secretive too. Flowers have to do more today than ever! We prefer inspiration rather than reproduction. We love colors, patterns, textures, and shapes we find along the way. For us, it is all about the power of making our clients confident and satisfied with their floral curator.
We strive to offer the highest quality and freshest product with a little bit of pixie dust sprinkled throughout.
About the Owner
JANE COLLINS - CEO & MASTER FLORAL DESIGNER
She didn’t set out to be a florist. Jane was really looking for a change after having twins and staying home for a few years. Despite having worked in Marketing and Communications for close to 20 years. Knowing she could do anything, she set out to start a business.
Jane was always creative she decided she wanted to take a floral design class and stumbled upon World renowned floral designer Michael Gaffney who teaches flower design from the ground up. Once she had received her Master in Floral Design Jane said to her family I am opening up a Floral Design Business. Taking a leap of faith, Jane opened a local Florist and opened her doors on Easter Day of 2019. With no previous experience in the floral industry, this was an act of audacity and courage, but one typical of a woman willing to take risks and push hard for her dreams.
What makes Jane unique is her out-of-the-box thinking. “I wanted a flower shop that wasn’t a flower shop,” she says quizzically. “I love things that look high end I love high end brands and wanted that same luxury experience and products for my customers.” When you walk into her shop, you’ll see that immediately by the interior design of her flower shop. Most say it’s very moody.
“My floral arrangements do not look like the every day arrangements. I love to make non - traditional funeral pieces that people are talking about. I add flowers you never see in sympathy arrangements, using all novelty flowers and fills, my sympathy arrangements are those you would put on your dinning room table. I love textures and unusual combinations. It’s art more than flower arranging,” says Jane.
Channeling her deep love of all things high end, Jane transformed her lovely, small town flower shop into a luxury couture flower brand that is taking her local town and all of SouthCoast by storm. Her newly created SouthCoast Floral Couture is now the premiere luxury concierge flower service in SouthCoast, bringing masterful designs to homes, business’s, celebrations of life, weddings and many other special occasions.
Now that her Wedding business has doubled in size, Jane has turned her attention to her other passion - contributing to the community and lifting people up. Jane has been recognized by many for her work and contributions to the community.
The fearless entrepreneur continues to look for unique ways to enhance the value of her service and has joined forces with numerous photographers and Venues in the SouthCoast and surrounding areas. Jane and these innovative photographers have created explosive and dynamic design concepts that her exclusive clientele truly appreciate.
Jane’s team strives to make a legacy of excellence by creating exquisite floral masterpieces and by providing a customized and memorable experience to bring her clients' style and vision to life at a very affordable price.